7 Tips for Advisors Working with Divorcing Women

1. Clarity First: Define Your Niche Clearly
Before you post, pause.
You don’t work with “everyone going through divorce”—you help women navigate the financial aftermath with confidence.
Tip: Update your headline and summary to say so. Example:
“Financial Advisor helping women gain clarity & control during and after divorce.”
Clarity builds credibility.

2. Bio = Safe Harbor
Your LinkedIn bio should feel like a calm voice in a storm.
If a divorcing woman lands on your profile, will she feel seen?
Include language like: “Helping women transition financially through divorce with strength, support, and strategy.”
Make your presence feel welcoming and relevant.

3. Speak to Her Situation
Your posts should reflect the real-life decisions she’s facing:
“What should I do with the house?”
“How do I divide retirement accounts?”
“Can I afford to keep the kids in their school?”
Tip: Write posts that sound like a private conversation, not a lecture.

4. Share Stories That Show You Understand
Nothing builds trust like relatable examples.
“I recently helped a woman in her 50s create a financial plan after her 25-year marriage ended. She went from overwhelmed to empowered.”
Even anonymized stories help her see that she’s not alone—and that you have a process.

5. Be Where She Is (Digitally)
Follow and engage with organizations supporting women in transition:
Divorce attorneys, therapists, women’s support groups.
Tip: Use hashtags like #DivorceSupport, #WomenAndMoney, #DivorcedNotBroken
Show up in her online world.

6. Your Content = Emotional Filter
You’re not just sharing financial tips—you’re offering emotional relief through clarity.
Your ideal client should say: “This is exactly what I needed today.”
Tip: Post content that’s calm, empathetic, and solution-focused. That’s your differentiator.

7. Consistency Builds Comfort
Women going through divorce often feel isolated. When your voice keeps showing up with clear, encouraging guidance, you become part of her support system.
Keep showing up weekly with small, steady insights.
Trust isn’t built in one post—it’s built in a rhythm.

8. Your Website Should Speak Directly to Her
Your website isn’t just a brochure—it’s her first impression.
When a woman going through divorce lands there, she should instantly feel:
Seen
Safe
Supported

Tip: Use real, empathetic language like:
“Going through a divorce? You don’t have to navigate this alone. We help women move forward with financial clarity and confidence.”

Include a clear call to action like: “Schedule a confidential call” or “Get our free guide: 5 Financial Steps Every Divorcing Woman Should Know.”

Make sure every page reinforces who you serve—and how you help.